YouTube Video:
http://www.youtube.com/watch?v=L-u3VWd6hVo

GBIF Data Example:
http://data.gbif.org/terms.htm?forwardUrl=http%3A%2F%2Fdata.gbif.org%2Fspecies%2F13550125%2FcommonName%2FGreat%2520white%2520shark

GBIF shark icon:
http://data.gbif.org/images/icons/kmls/Carcharodon.png